About Us

THE WASTED BRAND ORIGIN STORY

Wasted Brand was born in 2014, long before it was a “brand.” Back then it was just a phrase shouted onstage; a raw piece of energy created by a young hip-hop artist grinding his way through local shows, pop-up performances, and small-room venues. It wasn’t meant to be a company. It wasn’t a marketing idea. It was a moment,a joke that stuck because it captured an entire era of reckless ambition and underground culture.

What happened next wasn’t planned.

People started asking for the shirts he made for merch. At first, they bought them because they supported the music. Then they bought them because they liked the attitude. Then they bought them because the word “Wasted”—once a punchline—started to feel bigger than a single artist.

As the hip-hop scene became more crowded and the music space more saturated, he made a decisive pivot. If the stage wasn’t going to be the vehicle, the clothing would be. The message would evolve. “Wasted Brand Clothing” became simply “Wasted Brand.” A statement.

He kept hustling the tees at shows, selling out of backpacks, vending at pop-ups, and building a following one garment and one conversation at a time. Wasted began to take on its true meaning: a symbol of creative rebellion & a refusal to be boxed in by industry norms, whether in music, fashion, or art.

Word of mouth moved faster than marketing ever could. Bigger artists in the hip-hop scene started picking up the pieces, wearing them publicly, championing the underdog brand on the rise. The clothes became part of the visual language of the culture, seen at shows, studios, video shoots, and on tour.

From there came the first shop. A physical home for the brand. A creative hub. A meeting point for artists, designers, skaters, rappers, outsiders, and visionaries who recognized themselves in the ethos.

Today, Wasted Brand stands as a streetwear label born from hip-hop hustle, fueled by art, and carried by a culture that knows authenticity when it sees it. It isn’t about getting “wasted.” It’s about refusing to waste your shot. Your talent. Your voice. Your grind.

WASTED BRAND: Born on stage. Built in the streets. Made for the ones who create their own lane. Open 24Hrs